The cultural considerations to know when corporate gifting globally

Corporate gifting is a powerful way to generate pipeline, build lasting business relationships and drive loyalty. As we head into 2025, personalized, culturally thoughtful gifts are key to strengthening connections and showing appreciation. A 2024 report reveals that 47% of businesses see increased customer loyalty after implementing a personalized gifting program.

Understanding cultural preferences and etiquette ensures your gifts are well-received and make a lasting impact. Whether you're celebrating a holiday, closing a deal, or nurturing an existing relationship, here’s your guide to effective global corporate gifting.

Why cultural sensitivity matters in corporate gifting

In our interconnected world, business relationships span multiple continents and cultures. With such diversity comes the responsibility to understand regional gifting traditions, preferences, and customs. Thoughtful, culturally-aware gifts show respect for your recipient’s values and can help build stronger business ties. In contrast, missteps in gift-giving can inadvertently cause discomfort or even damage relationships.

For your corporate gifting strategy to succeed, it's crucial to tailor your approach to fit the cultural context. Here’s how to do just that in key regions across the world.

Corporate gifting in the United States 🇺🇸

In the U.S., gifting happens year-round, peaking from Thanksgiving to New Year’s.

With a diverse workforce, personalized gifts make the most impact. Americans appreciate thoughtful touches—check LinkedIn for clues like alma maters or hobbies to inspire your pick. Use tools like Reachdesk AI and Intelligent Search to craft tailored messages and find the perfect gift in seconds. 

It’s also worth noting that sustainability and social responsibility are also trending, making values-driven gifts a smart choice.

Popular gifts in the U.S.:

• Personalized experiences such as sports gear, merchandise or tickets to events
• Branded merchandise, including tech gadgets or apparel
• Food and drink e-vouchers for Starbucks, Dunkin Donuts, Chipotle, or Uber Eats. 
• Alcohol drinks are also a popular choice, but remember that it can't be sent to the following states: Washington, Michigan, South Dakota, New Hampshire, Vermont, Utah, and Arkansas.

Key occasions for corporate gifting:

• New Year’s 🎉 - January 1st
• Valentine’s Day ❤️ - February 14th
• Employee Appreciation Day 👏 - First Friday in March
• Administrative Professionals Day 📝 - Last Wednesday in April
• Mother’s Day 💐 - Second Sunday in May
• Father’s Day 👔 - Third Sunday in June
• Independence Day 🇺🇸 - July 4th
• Back to School 📚 - Late August/early September
• Labor Day 🛠️ - First Monday in September
• Thanksgiving 🍽️ - Fourth Thursday in November
• Christmas 🎄 - December 25th
• New Year’s Eve 🎉 - December 31st
  
  

Corporate gifting in the United Kingdom & Ireland 🇬🇧 🇮🇪

In the UK and Ireland, gifts are an integral part of relationship-building. With a growing emphasis on sustainability, eco-friendly and locally-sourced gifts are particularly appreciated. Personalized, thoughtful gifts—especially those tied to company and personal milestones like promotions, new jobs and entering parenthood—serve as great opportunities for BDR prospecting and account engagement.

Popular gifts for the UK & Ireland:

• High-quality, sustainable products (e.g., eco-friendly water bottles, reusable bags)
• Local delicacies or gourmet hampers
• Bottles of wine or locally-produced gin
• Experience-based gifts like restaurant vouchers or tickets to events

Key occasions for corporate gifting:

• New Year’s Day 🎉 - January 1st
• Valentine’s Day 💘 - February 14th
• St. Patrick’s Day 🍀 - March 17th
• Mother’s Day 🌸 - Fourth Sunday in Lent (March or April)
• Easter Sunday 🐣 - Varies each year (usually in April)
• Early May Bank Holiday 🌼 - First Monday in May
• Late May Bank Holiday 🌞 - Last Monday in May
• Father’s Day 👔 - Third Sunday in June
• Summer Bank Holiday (Scotland) 🌴 - First Monday in August
• Summer Bank Holiday (England, Wales, and Northern Ireland) 🏖️ - Last Monday in August
• Halloween 🎃 - October 31st
• Remembrance Day 🌺 - November 11th
• Christmas 🎄 - December 25th
  

Corporate gifting in Germany 🇩🇪

Germany has a more formal approach to corporate gifting. Gift-giving is generally reserved for established relationships, and excessive gifts may be viewed as inappropriate or even suspicious. Steer clear of gift cards, and be cautious with personalization. Instead focus on sending practical, useful gifts like books or eco-friendly items that will resonate best. Always ensure your gift aligns with German values of efficiency and practicality.

Popular gifts in Germany:

• Practical items such as high-quality office supplies, tech, or reusable water bottles
• Books on business, self-improvement, or German history
• Local delicacies or branded gourmet snacks (but avoid overly lavish gifts)

Key occasions for corporate gifting:

• New Year’s Day 🎉 - January 1st
• Valentine’s Day ❤️ - February 14th
• International Women's Day 🌸 - March 8th
• Easter Sunday 🐣 - Date varies (March/April)
• Labour Day 🛠️ - May 1st
• Mother’s Day 💐 - Second Sunday in May
• Father’s Day 🍺 - Ascension Day (40th day of Easter, typically in May or June)
• Oktoberfest 🍻 - Late September to early October (varies by year)
• German Unity Day 🇩🇪 - October 3rd
• Christmas 🎄 - December 25th
• Boxing Day 🧸 - December 26th

Corporate gifting in France 🇫🇷

In France, the art of corporate gifting is subtle, elegant and somewhat secretive. Gifts should reflect thoughtfulness without being too ostentatious. Gifting is expected during and after social events–handwritten thank you notes are especially sought after. Luxury, handcrafted items are also highly valued, but it’s essential to consider the recipient’s personal tastes. This year, gifts tied to sustainability and local craftsmanship are particularly meaningful.

Popular gifts in France:

• Luxury artisanal products like fine wines, cheeses, or local handcrafted goods
• High-quality stationery, pens, or leather items
• Gourmet food baskets with French delicacies
• Handcrafted thank-you notes

Key occasions for corporate gifting:

• New Year’s Day 🎉 - January 1st
• Valentine’s Day ❤️ - February 14th
• Easter Sunday 🐣 - Date varies (March/April)
• Labour Day 🛠️ - May 1st
• Victory in Europe Day (VE Day) 🇫🇷 - May 8th
• Mother’s Day 💐 - Last Sunday in May
• Father’s Day 👔 - Third Sunday in June
• Bastille Day 🇫🇷 - July 14th
• Assumption Day 🙏 - August 15th
• All Saints’ Day 🕯️ - November 1st
• Christmas 🎄 - December 25th
• New Year’s Eve 🎉 - December 31st

Corporate gifting in Southern Europe 🇮🇹 🇪🇸

In Southern Europe—Italy, Spain, and Portugal—personal relationships are key, making gifting a meaningful part of business culture. Gifts are typically exchanged during face-to-face meetings rather than beforehand. Popular choices include bundles with branded items like mugs, spoons, hot chocolate, local wine, and gourmet snacks. Sustainability is increasingly valued here, so consider eco-friendly options to make a lasting impression.

Popular gifts in Southern Europe:

• Gourmet food baskets or wine
• Personal gifts such as fine scarves or leather goods
• Experience gifts like concert tickets or vouchers for fine dining

Key occasions for Corporate Gifting:

• New Year’s Day 🎉 - January 1st (Italy, Spain, Portugal)
• Epiphany ✨ - January 6th (Italy, Spain)
• Valentine’s Day ❤️ - February 14th (Italy, Spain, Portugal)
• Easter Sunday 🐣 - Date varies (March/April) (Italy, Spain, Portugal)
• Labour Day 🛠️ - May 1st (Italy, Spain, Portugal)
• Republic Day 🇮🇹 - June 2nd (Italy)
• Portugal Day 🇵🇹 - June 10th (Portugal)
• Assumption Day 🙏 - August 15th (Italy, Spain, Portugal)
• Ferragosto (Assumption Day) ☀️ - August 15th (Italy)
• National Day 🇪🇸 - October 12th (Spain)
• All Saints’ Day 🕯️ - November 1st (Italy, Spain, Portugal)
• Christmas 🎄 - December 25th (Italy, Spain, Portugal)
• Boxing Day 🎁 - December 26th (Italy, Spain, Portugal)
• New Year’s Eve 🎉 - December 31st (Spain, Portugal)

Corporate gifting in the Nordics 🇩🇰🇸🇪

The Nordics (Denmark, Sweden, Norway, and Finland) emphasize minimalism, sustainability, and practicality in corporate gifting. Gifts that are eco-friendly, support local craftsmanship and eGifts are most appreciated. The top e-gift cards for this region include SuperGavekortet Denmark, SuperGavekortet Norway, and SuperPresentkort Sweden. 

While gift-giving is generally not common in the early stages of a business relationship, it becomes more prevalent as the relationship matures.

Popular gifts in the Nordics:

• Sustainable, practical items like reusable cups or notebooks
• Local art or high-quality, eco-friendly home goods
• Experience-based gifts, such as vouchers for outdoor activities or spas

Key occasions for corporate gifting:

• New Year’s Day 🎉 - January 1st (Denmark, Sweden, Norway, Finland)
• Valentine’s Day ❤️ - February 14th (Denmark, Sweden, Norway, Finland)
• Mardi Gras (Shrove Tuesday) 🎭 - Date varies (February/March) (Denmark, Sweden)
• Good Friday ✝️ - Date varies (March/April) (Denmark, Sweden, Norway, Finland)
• Easter Sunday 🐣 - Date varies (March/April) (Denmark, Sweden, Norway, Finland)
• Labour Day 🛠️ - May 1st (Denmark, Sweden, Norway, Finland)
• Constitution Day 🇳🇴 - May 17th (Norway)
• Midsummer Day 🌸 - Saturday between June 20–26 (Sweden, Finland)
• St. John's Day 🔥 - June 24th (Finland)
• National Day 🇸🇪 - June 6th (Sweden)
• Assumption Day 🙏 - August 15th (Finland)
• Harvest Festival 🍂 - Date varies (September/October) (Denmark, Finland)
• All Saints' Day 🕯️ - First Saturday in November (Sweden, Finland)
• Christmas 🎄 - December 25th (Denmark, Sweden, Norway, Finland)
• Boxing Day 🎁 - December 26th (Denmark, Sweden, Norway, Finland)
• New Year’s Eve 🎉 - December 31st (Denmark, Sweden, Norway, Finland)

Corporate Gifting in Australia 🇦🇺

Australia’s corporate gifting culture is casual and relaxed. Thoughtful, personalized gifts that reflect the recipient’s personal style are often not expected, but highly appreciated. Gift-giving for personal celebrations such as birthdays, marriages, retirements is highly encouraged. 

Popular gifts in Australia:

• Wine or local craft beer
• Eco-friendly products like reusable shopping bags or stainless-steel straws
• Outdoor activity experiences like surfing lessons or hiking gear

Key occasions for corporate gifting:

• Australia Day 🇦🇺 - January 26th
• Valentine’s Day ❤️ - February 14th
• Easter 🐣 - Date varies (March/April)
• Anzac Day 🌺 - April 25th
• Queen’s Birthday 👑 - June (Date varies by state)
• Labor Day 🛠️ - First Monday in October (varies by state)
• Melbourne Cup Day 🏇 - First Tuesday in November (Victoria)
• Christmas 🎄 - December 25th
• New Year’s Eve 🎆 - December 31st

Corporate gifting in Israel 🇮🇱

Gift-giving in Israel is common during significant holidays like Rosh Hashanah and Passover, but gifts should be thoughtful and culturally appropriate. While gifts are typically not exchanged at the beginning of a relationship, they become an important part of fostering strong business connections. 

Avoid sending edible gifts to Muslim recipients unless they are halal and to Jewish recipients unless they are kosher. Thoughtful choices like this go a long way in strengthening professional relationships.

Popular gifts in Israel:

• Local food items such as dates, honey, or fruit baskets
• Books or educational materials
• Handcrafted or artisanal products

Key occasions for corporate gifting:

• New Year’s Day 🎉 - January 1st
• Valentine’s Day ❤️ - February 14th
• Purim 🎭 - Date varies (February/March)
• Passover 🍞 - Date varies (March/April)
• Labor Day 🛠️ - May 1st
• Shavuot 🌾 - Date varies (May/June)
• Rosh Hashanah 🍯 - Date varies (September)
• Yom Kippur ✨ - Date varies (September)
• Sukkot 🍂 - Date varies (September/October)
• Hanukkah 🕎 - Date varies (November/December)
• Christmas 🎄 - December 25th (Primarily for Christian communities)

Corporate gifting in China 🇨🇳

China’s corporate gifting culture is deeply rooted in tradition and etiquette, where gifts symbolize respect and goodwill. Presentation is key—opt for elegant wrapping, with red being a particularly lucky and welcomed choice for packaging. Premium and sustainable gifts are also expected to gain popularity, reflecting modern values while honoring tradition.

Popular gifts in China:

• Premium teas or tea sets
• Luxury hampers with traditional snacks
• High-quality health supplements

Key occasions for corporate gifting:

• Chinese New Year 🐉 - Date varies (January/February)
• International Women’s Day 🌸 - March 8th
• Qingming Festival (Tomb Sweeping Day) 🌿 - April 4th (Date varies)
• Dragon Boat Festival 🐲 - Date varies (June)
• Mid-Autumn Festival 🌕 - Date varies (September/October)
• Golden Week 🌸 - October 1st–7th
• Christmas 🎄 - December 25th

Corporate gifting in Japan 🇯🇵

Japan’s corporate gifting culture is deeply rooted in tradition and respect, where gift-giving often reflects social obligations or gratitude. Modesty plays a central role—recipients typically refuse a gift up to three times before accepting, a custom that underscores sincerity and appreciation beyond the gesture itself. High-quality, practical items are preferred, and gifts should always be presented with humility, emphasizing thoughtfulness and respect for the relationship.

Popular gifts in Japan:

• High-quality gourmet foods, such as wagyu beef or sake
• Luxury stationery or leather goods
• Local artisanal products such as luxury teas

Key occasions for corporate gifting:

• Coming of Age Day 👘 - Second Monday in January
• Valentine’s Day ❤️ - February 14th
• White Day 🤍 - March 14th
• Golden Week 🌸 - Date varies (Late April–Early May)
• Ochugen (Mid-Year Gifts) 🌾 - Date varies (July): Only given to people close to you.
• Respect for the Aged Day 🌺 - Third Monday in September
• Oseibo (Year-End Gifts) 🎁 - Date varies (December)
• Christmas 🎄 - December 25th

Corporate gifting in India 🇮🇳

In India, gifting is key to building strong personal and professional bonds. Gifts are often deeply meaningful and customized, but always check company anti-bribery and gifting policies —some may encourage employees to decline gifts. Gift cards from popular options like Costa and Flipkart are safe bets. When wrapping, avoid black or white paper (considered unlucky) and go for green, red, or yellow for good fortune. A shift towards sustainable, artisanal gifts is also expected.

Popular gifts in India:

• Traditional sweets or dry fruits
• High-quality handicrafts
• Luxury hampers with gourmet treats

Key occasions for corporate gifting:

• Makar Sankranti 🪁 - January 14th
• Republic Day 🇮🇳 - January 26th
• Holi 🎨 - Date varies (March)
• Eid al-Fitr 🌙 - Date varies (April/May)
• Raksha Bandhan 👫 - Date varies (August)
• Diwali 🪔 - Date varies (October/November)
• Christmas 🎄 - December 25th

Corporate Gifting in South Korea 🇰🇷

In South Korea, gifting is a sign of respect and gratitude. Corporate gifts often have practical value and are presented in beautifully arranged sets. Health-conscious gifts will continue to rise in popularity this year.

Popular gifts in South Korea:

• Premium ginseng or health supplements
• High-quality food or drink gift sets
• Seasonal fruits in luxury packaging

Key occasions for corporate gifting:

• New Year’s Day 🎆 - January 1st
• Lunar New Year (Seollal) 🐉 - Date varies (January/February)
• Valentine’s Day ❤️ - February 14th
• White Day 🤍 - March 14th
• Parent’s Day 💐 - May 8th
• Teacher’s Day 👩‍🏫 - May 15th
• Buddha’s Birthday 🕉️ - April 8th (Lunar calendar, date varies)
• Chuseok (Harvest Festival) 🌕 - Date varies (September/October)
• National Foundation Day 🇰🇷 - October 3rd
• Christmas 🎄 - December 25th

Corporate gifting in Singapore 🇸🇬

Singapore’s corporate gifting culture emphasizes practicality and luxury. Gifts are often presented during festive occasions and reflect a focus on quality and presentation. Today sustainability and exclusivity will drive gifting choices.

Popular gifts in Singapore:

• High-quality chocolates or gourmet hampers
• Branded corporate merchandise
• Luxury teas or coffee

Key occasions for corporate gifting:

• Chinese New Year 🐉 - January/February
• Hari Raya Aidilfitri 🌙 - Dates vary (May/June)
• Vesak Day 🕉️ - May (Date varies)
• Labour Day 🛠️ - May 1st
• Hari Raya Haji 🕋 - Dates vary (July)
• National Day 🎆 - August 9th
• Mid-Autumn Festival 🌕 - September
• Deepavali 🪔 (Diwali) - October/November
• Christmas 🎄 - December 25th
• New Year’s Eve 🎉 - December 31st

Corporate Gifting in Malaysia 🇲🇾

In Malaysia, corporate gifting is a gesture of goodwill and appreciation. Gifts are often exchanged during major cultural and religious festivals. Locally made and eco-friendly items will remain in high demand.

Popular gifts in Malaysia:

• Gourmet food hampers
• Branded corporate merchandise
• Traditional crafts or snacks

Key occasions for corporate gifting:

• Chinese New Year 🐉 - January/February
• Hari Raya Aidilfitri 🌙 - Dates vary (March/April)
• Labour Day 🛠️ - May 1st
• Vesak Day 🕉️ - May (Date varies)
• Hari Raya Haji 🕋 - Dates vary (July/August)
• National Day 🎇 - August 31st
• Mooncake Festival 🌕 - September/October
• Deepavali 🪔 (Diwali) - October/November
• Christmas 🎄 - December 25th

6 tips for winning at corporate gifting globally

Now that you know what types of corporate gifts work best for each country, there are some general guidelines you can follow to ensure a positive gifting experience, regardless of location or cultural differences. Follow these 8 tips to build meaningful relationships and make a lasting impression, no matter who you’re sending to.

1. Personalize your gifts
   Tailoring gifts to your recipient shows thoughtfulness. From selecting items that reflect their tastes to adding a personalized note, this level of attention makes a big impact. Need extra help? Reachdesk AI and Intelligent Search can help you find the right gift at the right time in the right tone.
2. Timing matters
   Align your gifting with local holidays, national events, and climate. Sending a corporate gift at the right time makes it feel more relevant and thoughtful.
3. Practical gifts are appreciated
   Opt for functional corporate gifts—items that can be used daily or in business settings, like quality notebooks, pens, or tech accessories.
4. Incorporate a local touch
   Show respect for local culture by including regional specialties or traditional items, which adds a personal and meaningful element to your gift.
5. Sustainability counts
   Eco-friendly corporate gifts are increasingly valued. Consider sustainable packaging and products made from recyclable materials to make a positive impression.
6. Streamline logistics
   Plan your shipments carefully to avoid delays, customs issues, or hidden costs. Global gifting platforms like Reachdesk can simplify the logistics. Want to learn more? Book a demo now.
   
   

Global corporate gifting doesn’t need to be complicated

Global corporate gifting is about making meaningful connections, showing cultural awareness, and deepening professional relationships. Tailor your strategy to regional preferences and values to foster goodwill and loyalty. Embrace sustainability, personalization, and local relevance for a lasting impact. 

To learn even more about the psychology of gifting and the state of global gifting, head over to our resources page.