Understand what’s working, what you can improve, and double down on your most successful tactics. With Reachdesk Insights, you can take a high-level view of your allbound engagement strategy or hone in on how go-to-market teams, campaigns, or even senders are performing at specific moments in the journey.
There’s ever-greater scrutiny on budgets and unprecedented pressure on go-to-market teams to deliver results. Reachdesk Insights puts attributed ROI and campaign influence data at your fingertips, giving you everything you need to prove your contribution and secure – or grow – your gifting budgets.
Pinpoint sweet spots in your existing strategy while uncovering inefficiencies. Reachdesk Insights helps you know exactly where to tweak your tactics, redirect resources, or deliver coaching – so you can minimize wasted spend and maximize ROI.
Your go-to-market team isn’t operating in a vacuum. Reachdesk Insights’ benchmarking data shows you how your performance stacks up against the Reachdesk client average across a range of metrics.
By highlighting gaps in usage and areas of low adoption across your customer journey, you can explore the potential causes and take action to ensure that all your teams are getting the most out of gifting.
In addition to providing the most powerful direct mail and gifting analysis in the market, Reachdesk Insights brings genuine clarity on the extent to which your activities are helping generate pipeline and revenue, with attribution levels based on the analysis of millions of sends from the Reachdesk platform plus extensive customer research. The result is ROI calculations you can be confident in.
Reachdesk Insights gives you powerful insight and analysis across five key areas:
Overview | maximize adoption | measure performance | benchmark against RD average
Analysis | understand and replicate successes | highlight problems | optimize strategy
Recipients | track spend on individuals | quantify engagement | assess value
Opportunities | track spend by teams | view opportunity state at-a-glance | follow multithreading strategies
Influence | monitor gifting effectiveness | see impact of gifting on pipeline growth and close rates | prove RoI
"We now can make better use of our budget because we can track the cost of campaigns and see what gift types get higher redemption rates. Also, it's great to monitor user engagement and accurately calculate ROI from the gifting platform overall."Jessica Poppelreiter Senior Field Marketing Manager, Sendbird
"With Reachdesk Insights, planning our gifting budgets is a lot easier. I can see how much each team spends, what results they generate, and what types of campaigns work best."Kelly Walters Senior Marketing Manager, EMEA, Salesloft