The Deskies: win big on your inspirational sends
Inspiration comes from the strangest places, but also from obvious ones - like customer peers. So we’ve decided it’s time to get some more gifts in play for all our incredible customers, and start our very own awards.
Each quarter, we'll be giving a top prize to the best send made - whether that's incredible results or something so different we're left shaken!
Want inspiration on how to stand out, or what makes a great campaign? We've gathered top tips from Reachdeskers and examples of campaigns we LOVE.
Q1 2022 winner
Say hello to our inaugural Q1 2022 Deskies winner - Snowflake!
This campaign stood out thanks to its messaging and tie-in with the event theme, along with the practical and useful gifts used in the bundle to amplify the message.
The committee was so impressed by the unified approach and outcome, including a 1,000% increase in direct mail responders QOQ!
Campaigns we love
To say thank you to customers and engage higher response rates, Divvy worked with our PM team to create a winter Olympics bundle complete with USA hat, Olympic fake tattoos, USA socks, hot chocolate stick, cookies and a branded mug. A useable bundle with both edible treats and longer lasting practical items!Divvy Thank you bundle
For the launch of Zappi's product Amplify, they wanted to give away exciting bundles that tied into the idea of amplification and create cool prizes. Reachdesk PM's worked in partnership to brand Airpod and Airpod Pro cases, Echo Dots and wireless speakers to hone in on the 'amplify' theme.Zappi New product launch
To thank attendees and key accounts for attending CommScope's Wireless Leadership Forum, CommScope wanted to send a thank-you bundle including premium tech gadgets to play off the event's theme: "build your future networks smarter and faster". Working with Reachdesk PM's, they created a bundle to send to key contacts across Europe.CommScope Post-event tech bundle
What makes a great campaign?
"With all the noise going on in the digital world, you need innovative, clever and fun campaigns to grab people’s attention - but that’s just the first step. Ask yourself: is this something people would actually use in their every day life? Go for personal, functional and enjoyable gifts to put a smile on your prospects, customers or employees’ face every time they use it."
- Anna Norager, Senior Campaign Executive @ Reachdesk
Straight from the marketplace:
"Data shows that items which can be personalised get more frequent sends than any other items on the marketplace. No surprise there! Receiving a personalised product creates an emotional connection which works beautifully if you're looking to close a deal with a prospect or improve camaraderie with your team."
- Aleks Krstanovic, Marketplace Executive @ Reachdesk
What's customer success saying?
"A good campaign doesn't mean the most expensive. As they say, bigger isn't always better. The best ones are clever. They tie in to your value prop and your values. They're useful and sustainable gifts that won't be given to Mr Bin Man a day after you receive them."
- Jenny Lithgow, Customer Success Manager @ Reachdesk
How does it work?
- CSM's and PM's nominate your amazing campaigns each quarter to our Deskies committee
- Feel free to talk to your CSM about it too!
- The committee shortlists their top 3 sends of the quarter, and we invite those 3 customers to tell us more about their campaign (you'll be shared on social and here on the website)
- One winner is chosen and given an EPIC prize!
- The quarter's winner gets a feature on our socials and website plus a cool media pack
- You get to inspire other people!
- Qualities our committee is looking for: creativity, cool use cases, out-of-the-box thinking, and great results (PR, happy customers, increased meetings, closed won's)
