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Why ChatGPT should be a key part of your sales toolkit

27 March 23

There’s a lot of chatter around ChatGPT – and rightfully so. 

For the uninitiated, ChatGPT is an AI language model that generates human-like text through a chatbot-like interface. Since its launch in November 2022, the software has gained 100 million users, who are regularly discovering new ways to streamline a multitude of tasks.

OpenAI, the San Francisco-based startup behind ChatGPT, has made it available in two tiers: a free option and a paid subscription option with premium features, costing $20 a month. However, at the time of writing, there’s no guarantee that the free version will be around indefinitely. 

Whether it’s for business or leisure, the potential use cases for ChatGPT are pretty much endless, and include anything from writing code to recipe ideas based on what’s in your fridge. But for simplicity’s sake, we’ll say the software’s core pillars are content creation, summarization, and ideation.

As an example, a job hunter can simply ask ChatGPT to optimize their résumé and generate custom applications for different companies in a matter of seconds. When they land an interview, they can prepare by asking for a summary of the company’s background and mission, and even perform role plays – with the chatbot acting as either the interviewer or candidate – to rehearse answers they can feel confident about.   

On the business side, the software has been embraced as an invaluable tool for brainstorming ideas and strategies, but particularly for content creation. Of the 43% of professional workers using ChatGPT for work-related tasks, an additional 43% are using it to assist with copywriting tasks, such as creating blogs, emails, and social media posts.

The technology is impressive, but it’s in no way a replacement for humans. It’s best to look at ChatGPT as an assistant that can help you generate ideas and draft content, which you can then polish up and enhance with your unique point of view. 

If you’re a sales professional, then your mind is likely already buzzing with ideas for how you could incorporate this innovative technology into your sales strategy. Ours too. Let’s explore them together…

How ChatGPT can support your sales strategy

Delivering outreach that feels human and personalized is a key success factor in sales, with 80% of customers saying they’re more likely to purchase from a company that provides “a tailored experience”. 

This can be as small as a friendly introductory email or as flashy as a gift campaign. In either case, it’s the level of personalization that prospects will remember. While bespoke outreach is a winning strategy, it can take up a lot of a salesperson’s time. Enter ChatGPT.  

Research

Get the scoop on a prospect in seconds by asking ChatGPT about their company’s history, its goals, and even how certain departments are structured. For example, try asking, "How is Netflix's B2B arm structured?"

Just like the job hunter can act out an interview, salespeople can ask ChatGPT to adopt the perspective working in a particular role or industry. These “conversations” can help sharpen your understanding of your buyer’s priorities and how your product could help them.

Messaging

Once you’ve done the groundwork to understand your buyer persona, it’s time to capture their attention with some bespoke outreach. 

ChatGPT is essentially a calculator for words, but when used with purpose and creativity, it can be an adept writer with a witty streak. Try asking ChatGPT to generate a messaging hook that is designed to resonate with your buyer and can be summarized in two to three sentences. 

If you’ve been in conversation with a buyer for some time, then you’ve likely learned about some of their personal hobbies and interests. Writing a thoughtful, bespoke poem that makes reference to these can really jazz up your outreach and brighten up your buyer’s day.

Don’t have time to rhyme? ChatGPT is ready to write a masterpiece on command. For example, take this limerick about a senior marketing manager and her passion for tennis. 

The Tennis Titan

There was a marketing pro named Claire

whose tennis skills were really quite rare

with a forehand so strong

she could rally all day long

Her opponents would just stand and stare

 

Touchpoints

Whatever the time of year, there’s always a reason to reach out with a themed direct mail campaign. Kick back with ChatGPT and brainstorm ideas for marking upcoming holidays and events with unique gifts.

For example, if you know your prospect will be celebrating Eid and you need some gifting inspiration, ChatGPT will suggest dates, gift cards, halal treats, Islamic-themed Books, or a prayer mat.

A seasonal event is the perfect excuse to write a charming poem for your prospects. I asked ChatGPT to create a Valentine’s Day poem about physical direct mail for marketing campaigns, and here’s what it came up with:

 

The Power of a Physical Letter

My love, you make my heart soar high

like an eagle in an endless sky.

with a message true and bold,

I want to send, a story told.

 

Not just a message on a screen,

but something tangible, so serene,

A physical letter in the mail,

a touch of warmth that won’t fail.

 

In a world of digital noise,

physical mail will be your joys.

A marketing campaign, so grand, 

that will reach the hearts of every hand.

 

You can also use seasonal messaging to address specific pain points, such as prospects becoming unresponsive. I asked ChatGPT to write a Halloween-themed poem about being “ghosted” and the result was spookily good.

 

The Haunting of the Ghosted Salesperson

'Twas a spooky night, and all through the town

I awaited a reply, but no sound.

My prospect had vanished, like a ghost in the night.

Leaving me to wonder, what had caused this fright?

 

I sent email after email, with no response,

like a ghostly apparition, my prospect was gone.

It's a haunting feeling when no one answers the call

But I'll keep on selling – you can’t win them all!

 

ChatGPT doesn’t always nail the assignment and the last couple of lines required some tuning up. But this is a good thing, as it gives you the opportunity to inject your own personality into the content!

How to make the most of ChatGPT

Like any tool, ChatGPT is only effective when deployed properly. Here are some top tips for making the most of it – straight from the AI’s mouth!

Be specific: Provide as much detail as possible when asking a question. This helps ChatGPT to provide a more accurate and relevant response.

Use natural language: ChatGPT is designed to understand and respond to natural language, so try to ask questions in a conversational manner. At the same time, please ensure your requests are typo-free. 

Stay on topic: Try to keep your questions relevant to the topic at hand. This helps ChatGPT to provide a more focused and helpful response.

Be patient: ChatGPT is a language model, so it may take some time to generate a response. Please be patient while ChatGPT processes your request.

Ask follow-up questions: If you need more information or clarification on a response, don't hesitate to ask follow-up questions. ChatGPT is designed to engage in conversation and can provide additional insights.

Provide feedback: If you're satisfied with a response or if you think ChatGPT could improve its answers, please provide feedback. This helps ChatGPT to learn and improve its responses over time.

Ready to make personalized outreach a core part of your sales strategy? Book a call with one of our friendly gifting experts to find out how Reachdesk can help your company cut through the noise and deliver moments that matter.

Emily Brown

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