“It’s important for us to have a gifting platform with a customer solutions team in our time zones. Our team is spread around the world and to have the support when we need it makes things so much easier and quicker.“Chloe Gale, Field Marketing Programs Manager, BlackLine
Seasonal campaigns and games to boost engagement and drive awareness
The BlackLine marketing team created the Hoppy Christmas game as part of a festive campaign aimed at driving brand awareness, generating buzz on social media, and putting a smile on people’s faces. The game attracted 779 players and was played over 9000 times over a one month period. Twelve randomly selected players received special prizes (including an Amazon Echo) sourced and delivered through Reachdesk.
After the great success of its Christmas game campaign, BlackLine has also launched their Easter campaign, Bunny Boost with more prizes powered through Reachdesk.
Adding eGifts to sales outreach to improve response rates
The BlackLine BDR team uses gifting to start up new conversations and improve attendance to sales meetings by sending a breakfast box or a coffee voucher to prospects to enjoy before the meeting.
“My favorite part of Reachdesk is that you can send a gift to someone without having their address. This means we can reach people wherever they are without having to source and store their address information.”Chloe Gale, Field Marketing Programs Manager, BlackLine
