BlackLine drives engagement and brand awareness with gifting

71%

redemption rate for gift bundles

779

players engaged in an immersive digital game

About BlackLine

BlackLine is a cloud-based solution provider helping companies modernize their accounting through digital finance automation. More than 3800 organizations, including 50% of the Fortune 500, trust BlackLine to streamline their financial processes.

The challenge

The Covid-19 pandemic made connecting and networking with finance and accounting professionals challenging for the BlackLine sales and marketing team. Since the team could no longer meet buyers at in-person events, they needed new and creative ways to overcome digital fatigue and connect with potential customers.

The solution

BlackLine wanted to add gifting to both their marketing campaigns and sales outreach to boost brand awareness and drive engagement and partnered with Reachdesk to reach their audience in the EMEA region with personalized eGifts and fun gift bundles.

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“It’s important for us to have a gifting platform with a customer solutions team in our time zones. Our team is spread around the world and to have the support when we need it makes things so much easier and quicker.“

Chloe Gale, Field Marketing Programs Manager, BlackLine

Seasonal campaigns and games to boost engagement and drive awareness

The BlackLine marketing team created the Hoppy Christmas game as part of a festive campaign aimed at driving brand awareness, generating buzz on social media, and putting a smile on people’s faces. The game attracted 779 players and was played over 9000 times over a one month period. Twelve randomly selected players received special prizes (including an Amazon Echo) sourced and delivered through Reachdesk.

After the great success of its Christmas game campaign, BlackLine has also launched their Easter campaign, Bunny Boost with more prizes powered through Reachdesk.

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Adding eGifts to sales outreach to improve response rates

The BlackLine BDR team uses gifting to start up new conversations and improve attendance to sales meetings by sending a breakfast box or a coffee voucher to prospects to enjoy before the meeting.

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“My favorite part of Reachdesk is that you can send a gift to someone without having their address. This means we can reach people wherever they are without having to source and store their address information.”

Chloe Gale, Field Marketing Programs Manager, BlackLine