Screenloop boosts email response rates and meeting attendance with global gifting

The challenge

Screenloop was looking for a way to stand out in an increasingly competitive space and wanted to increase the response rates of their sales outreach and book more meetings. They decided to experiment with gifting and needed a partner who could support them in their sales outreach across the UK, Germany, Netherlands, France, the Middle East, and Eastern Europe. 

The solution

Screenloop partnered with Reachdesk to enable them to quickly and easily send highly personalized gifts to their prospects globally. Reachdesk was the only global gifting partner who could offer a wide range of gifting options and seamless gifting experience around EMEA and the rest of the world. 

Screenloop’s BDR teams added gifting as the second step in their outreach sequence – sending prospects an Amazon voucher or a coffee voucher a day before a meeting or on the day of the meeting. As a result, they saw an increase in response rates and meeting attendance and ultimately accelerated their sales cycle, making the job of the BDR team much more fun and engaging in the process. 

After seeing this success, the Screenloop team added gifting touchpoints across their account-based marketing strategy – reaching out to key accounts with a branded box of cookies and re-engaging prospects who have gone cold with special gifts powered by Reachdesk. Now gifting is an integral part of Screenloop’s strategy. 

The Screenloop marketing team used Reachdesk to send thank-you gifts to customers who have contributed with a case study or to marketing partners. The team is also excited to use Reachdesk’s handwritten notes to invite prospects and customers to their upcoming in-person events. 

The results

Screenloop's partnership with Reachdesk has helped enrich their outreach and spark a new level of engagement – yielding a 66% increase in email replies, a 28.8% gift redemption rate, and a 75%-plus meeting attendance rate.

• 66% increase in email reply rate
• 28.8% gift redemption rate
• 75%+ meeting attendance rate